SEO and Internet Marketing Strategies – Part Two

SEO and Internet Marketing are very important because they attract many people to your website which translates to increased sales. As much as SEO and internet marketing go hand in hand they are very different and one should not be confused with the other. Search engine optimization (SEO) can be defined as a program that makes your website more visible than other websites. It does this by getting you good rankings and attracting search engines using keywords. Internet marketing on the other hand, involves using the internet to advertise and do promotion of internet business.

The difference between search engine optimization (SEO) and internet marketing is that search engine optimization is the technical side of marketing while internet marketing involves a human being. Internet marketing promotes your website or business. Enlist the services of professionals to do internet marketing for you. This way, your ranking in SEO pages will increase.

The success of search engine optimization depends on things like keyword density, linking, content relevancy, and website organization, among other things. Internet marketing uses things like article marketing, sales copy, video marketing, social media, forums and content creation. SEO is cheaper than internet marketing because internet marketing needs one to do a lot of research, incur expenses and hire and pay experts.

Search engine optimization uses on-page and off-page optimization. With on-page optimization you choose the techniques you will use on your website. On page optimization involves the following activities: keyword research, Meta tags, title tag, website structure, body text and content. As for off-page optimization you try techniques to get your site referred by other website owners. Off-page optimization involves the following activities: forum posting, promotion using social media, article directories, social book marking, and press releases just to mention a few.

SEO companies use robots to get information on their competition. Types of robots used are web ants, spiders and worms. Robots are also used to index websites. SEO is the best strategy that can be used for internet marketing.

Improving your SEO using internet marketing

Advertising makes you reach out to existing and potential customers by making your products more visible. Potential clients will be able to discover your products when they see and read your advertisements. Boost your overall rankings by using the SEO so that you can be on the first page when users search for something. Being on the first page is advantageous as many people will view your pages and read your articles.

Pay per click advertising – Search engines use pay per click models when advertising whereby advertisers only pay when the visitors click on the adverts. As a web owner you should design your website to attract high search engine rankings. A good way of doing this is by leaving space for advertisers to advertise on your website.

The advantages of SEO and internet marketing is that it lets you be ahead of everyone else by improving your page rankings, gives improved search results because of keywords and increases traffic to your website. Another advantage of SEO internet marketing is that it is cheap and anyone can use it to improve their rankings.

How to make SEO work better for you

SEO has the following elements: keyword research, your writing, inbound links, creating a buzz and development.

Keyword research – you should know how to choose and use the right keywords in your articles.

Writing – write context that is educative and will be capable of attracting new readers to your page. Your readers will appreciate you teaching them something new every day.

Inbound links – having links to your website will increase your popularity and search engines will be attracted to your website.

Creating a buzz – take advantage of the social networking sites to promote your services and website.

Development – your site must be properly constructed to entice many people and get them to keep coming back again for more. A good design and content that is important and up to date will make people come to your website. The more people visit your website the more sales you get.

Importance of SEO in marketing

Write articles about your products and submit them to article submission sites and put links in the articles to your website. In so doing, everyone who reads your articles will be able to go to your website using the links.

Forums and social networking sites help you in promoting your website and services. Make a point of discussing your services on forums online and let people know where and how they can get them.

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